LBDPSU
02-20-2006, 01:07 AM
I am looking for a new job in NY. My resume is below. If anyone has any leads, please let me know.
Thanks for your help.
Lisa Mobile: 516-655-8445
New York, NY LBDPSU@aol.com (Lisa_Deutsch@mediaedge.com)
Marketing/Sales Manager with expertise in sales and marketing analysis, media planning and purchasing, and strategic team management. Made a career of leveraging a keen understanding of client needs to increase revenues and client satisfaction. Recognized for strong skills in relationship building, communication, and creating team cohesion to produce results. Unique ability to connect with difficult clients where others have not produced. Trainer, mentor and coach. Creative and innovative with strong presentation skills.
Inclusive Experience:
Account Management
Marketing Research
Training/Mentoring
Executive Presentations
Advertising/Marketing ROI
Relationship Building
Strategic Problem Solver
Competitive/Demographic Analysis
Team Building & Leadership
Employment:
HORIZON MEDIA, New York, NY December 2004 – November 2005
Account Supervisor
Managed media planning and buying for major client IKEA within entire U.S. market. Provided strategic guidance, presented and sold media/marketing recommendations to achieve client goals. Oversaw process, start to finish.
§ Built/managed relationships with (and within) teams/departments, as well as with clients to foster synergy and get results
§ Entrusted to make marketing presentations to top executives of IKEA – often in a solo capacity
§ Sharpened leadership skills, including presenting business recommendations to the owners of Horizon
§ Led successful Grand Opening of new IKEA stores, Atlanta, GA and Boston, MA:
- Overcame challenge of promoting IKEA in new and competitive markets
- Showcased creativity with innovative marketing - displayed merchandise in a mobile glass truck; increased store traffic with mystery amount gift cards and partnered with popular local radio DJ’s to create events and Live Broadcasts from the new store locations
§ Performed media daily breakthrough level analysis for purchase of TV and Radio:
- Implemented results by purchasing media on specific weekdays at breakthrough levels in order to increase store traffic and sales
§ Consistently received positive feedback from clients
HEARST MAGAZINES, New York, NY March 2003 – December 2004
Media Services Manager
Managed and executed Hearst Corporate Group media sales/advertising contracts. Maintained, developed, and increased client advertising spending within 18 magazines for multi-million dollar accounts.
§ Magazines included: Cosmopolitan, CosmoGirl, Country Living, CL-Gardener, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Lifetime, Marie Claire, O-The Oprah Magazine, Popular Mechanics, Redbook, Seventeen, Shop Etc., Smart Money, Town & Country, Veranda.
§ Tenure exemplified by developing/increasing revenue with planning of marketing strategies using data from share of market analysis, historical analysis, and analysis of data revenue
§ Negotiated advertising sales, wrote and implemented corporate contracts
§ Developed largest account, L’Oreal, to over $40MM annually:
- Analyzed numbers and forecasted future spending
- Negotiated spending levels and incentives for a win-win agreement with Hearst/L’Oreal
MEDIA EDGE (Division of Young & Rubicam, Inc.) New York, NY February 1998 – March 2003
Media Supervisor/Communications Manager (2001 – 2003)
Managed $500MM budget for AT & T Wireless account. Developed/negotiated magazine media buys, led B2B business plan development. Planned all Northeast markets. Major accounts also included: Alamo Rent a Car and National Car Rental. Direct reports: 10
§ Consistently promoted well ahead of average timeframes throughout tenure at Media Edge
§ Hand selected for and met challenge of managing AT & T Wireless account with $500MM budget:
- Chosen to manage local newspaper advertising (over 100 papers)
- Led analysis, research, & negotiations with individual papers and national magazines; recommended media forms; purchased print advertising; managed client relationships
§ Planned, trained, and supervised the Media School program:
- Created/presented materials on industry topics such as: demographic and competitive analysis; research; buying; TV, Radio, Print, Out-of-Home; national vs. local media.
- Organized ‘class trips’ for hands-on learning at local radio stations and arranged for guest speakers
§ Well respected and recognized by clients; received complimentary call from head client to Executive Vice President after co-hosting event at Rockefeller Center
§ Resolved interpersonal staff conflicts, finessed client relationships to improve productivity
Media Planner (1999 – 2001)
Managed U.S. Census account with $100MM budget and fiveethnic agencies. Planned and implemented local/national campaigns using all media vehicles. Other accounts included: Alamo Rent a Car, Greg Norman Collection, Kforce, eFocust, AT & T Collect, Gallo.
§ Managed high profile national government account - U.S. Census:
- Accounted for each taxpayer dollar spent of the challenging $100MM budget
- Won two industry awards: Effie Award, 2000; Mediaweek’s ‘Media Plan of the Year Award’, 2000
§ Operated as media account executive when interacting with creative agency and client
§ Negotiated and purchased national magazine ad space for Greg Norman Collection, Kforce, and eFocust (at month 8 – usually handled by supervisors or Planners with 2 years experience)
§ Skills sharpened: time management, performing under pressure, project management
Assistant Media Planner (1998 – 1999)
Accounts included: Metro Channel, Greg Norman Collection, Colonial Williamsburg, and Irish Tourist Board.
§ Represented Media Edge in client meetings independently - within first six months
§ Worked one-on-one with Executive VP/Media Director on the Metro Channel and Greg Norman Collection accounts
§ Established career signature of connecting and building relationships with even the most difficult clients, overcoming this challenge to be assigned the Metro Channel account in the first 6 months; stayed on account per client request
Internships: Walt Disney World College Program, 1997; Pittsburgh Penguins Sales Department, 1997
Education: Pennsylvania State University, BS: Marketing/Minor in International Relations, 1997
University of Exeter, England, Semester program
Thanks for your help.
Lisa Mobile: 516-655-8445
New York, NY LBDPSU@aol.com (Lisa_Deutsch@mediaedge.com)
Marketing/Sales Manager with expertise in sales and marketing analysis, media planning and purchasing, and strategic team management. Made a career of leveraging a keen understanding of client needs to increase revenues and client satisfaction. Recognized for strong skills in relationship building, communication, and creating team cohesion to produce results. Unique ability to connect with difficult clients where others have not produced. Trainer, mentor and coach. Creative and innovative with strong presentation skills.
Inclusive Experience:
Account Management
Marketing Research
Training/Mentoring
Executive Presentations
Advertising/Marketing ROI
Relationship Building
Strategic Problem Solver
Competitive/Demographic Analysis
Team Building & Leadership
Employment:
HORIZON MEDIA, New York, NY December 2004 – November 2005
Account Supervisor
Managed media planning and buying for major client IKEA within entire U.S. market. Provided strategic guidance, presented and sold media/marketing recommendations to achieve client goals. Oversaw process, start to finish.
§ Built/managed relationships with (and within) teams/departments, as well as with clients to foster synergy and get results
§ Entrusted to make marketing presentations to top executives of IKEA – often in a solo capacity
§ Sharpened leadership skills, including presenting business recommendations to the owners of Horizon
§ Led successful Grand Opening of new IKEA stores, Atlanta, GA and Boston, MA:
- Overcame challenge of promoting IKEA in new and competitive markets
- Showcased creativity with innovative marketing - displayed merchandise in a mobile glass truck; increased store traffic with mystery amount gift cards and partnered with popular local radio DJ’s to create events and Live Broadcasts from the new store locations
§ Performed media daily breakthrough level analysis for purchase of TV and Radio:
- Implemented results by purchasing media on specific weekdays at breakthrough levels in order to increase store traffic and sales
§ Consistently received positive feedback from clients
HEARST MAGAZINES, New York, NY March 2003 – December 2004
Media Services Manager
Managed and executed Hearst Corporate Group media sales/advertising contracts. Maintained, developed, and increased client advertising spending within 18 magazines for multi-million dollar accounts.
§ Magazines included: Cosmopolitan, CosmoGirl, Country Living, CL-Gardener, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Lifetime, Marie Claire, O-The Oprah Magazine, Popular Mechanics, Redbook, Seventeen, Shop Etc., Smart Money, Town & Country, Veranda.
§ Tenure exemplified by developing/increasing revenue with planning of marketing strategies using data from share of market analysis, historical analysis, and analysis of data revenue
§ Negotiated advertising sales, wrote and implemented corporate contracts
§ Developed largest account, L’Oreal, to over $40MM annually:
- Analyzed numbers and forecasted future spending
- Negotiated spending levels and incentives for a win-win agreement with Hearst/L’Oreal
MEDIA EDGE (Division of Young & Rubicam, Inc.) New York, NY February 1998 – March 2003
Media Supervisor/Communications Manager (2001 – 2003)
Managed $500MM budget for AT & T Wireless account. Developed/negotiated magazine media buys, led B2B business plan development. Planned all Northeast markets. Major accounts also included: Alamo Rent a Car and National Car Rental. Direct reports: 10
§ Consistently promoted well ahead of average timeframes throughout tenure at Media Edge
§ Hand selected for and met challenge of managing AT & T Wireless account with $500MM budget:
- Chosen to manage local newspaper advertising (over 100 papers)
- Led analysis, research, & negotiations with individual papers and national magazines; recommended media forms; purchased print advertising; managed client relationships
§ Planned, trained, and supervised the Media School program:
- Created/presented materials on industry topics such as: demographic and competitive analysis; research; buying; TV, Radio, Print, Out-of-Home; national vs. local media.
- Organized ‘class trips’ for hands-on learning at local radio stations and arranged for guest speakers
§ Well respected and recognized by clients; received complimentary call from head client to Executive Vice President after co-hosting event at Rockefeller Center
§ Resolved interpersonal staff conflicts, finessed client relationships to improve productivity
Media Planner (1999 – 2001)
Managed U.S. Census account with $100MM budget and fiveethnic agencies. Planned and implemented local/national campaigns using all media vehicles. Other accounts included: Alamo Rent a Car, Greg Norman Collection, Kforce, eFocust, AT & T Collect, Gallo.
§ Managed high profile national government account - U.S. Census:
- Accounted for each taxpayer dollar spent of the challenging $100MM budget
- Won two industry awards: Effie Award, 2000; Mediaweek’s ‘Media Plan of the Year Award’, 2000
§ Operated as media account executive when interacting with creative agency and client
§ Negotiated and purchased national magazine ad space for Greg Norman Collection, Kforce, and eFocust (at month 8 – usually handled by supervisors or Planners with 2 years experience)
§ Skills sharpened: time management, performing under pressure, project management
Assistant Media Planner (1998 – 1999)
Accounts included: Metro Channel, Greg Norman Collection, Colonial Williamsburg, and Irish Tourist Board.
§ Represented Media Edge in client meetings independently - within first six months
§ Worked one-on-one with Executive VP/Media Director on the Metro Channel and Greg Norman Collection accounts
§ Established career signature of connecting and building relationships with even the most difficult clients, overcoming this challenge to be assigned the Metro Channel account in the first 6 months; stayed on account per client request
Internships: Walt Disney World College Program, 1997; Pittsburgh Penguins Sales Department, 1997
Education: Pennsylvania State University, BS: Marketing/Minor in International Relations, 1997
University of Exeter, England, Semester program